6/10/2023 0 Comments People infographic creator![]() You can also use infographics to repurpose old blog articles and whitepapers, especially those that had particularly high levels of engagement. ![]() An infographic, shared in the right place at the right time, can translate into a ton of site traffic.”Īn infographic, shared in the right place at the right time, can translate into a ton of site traffic. “People love to share stats and facts, and infographics are built around these irresistible bits of information. “A well-designed infographic with unique insights or interesting data can even potentially go viral,” according to Nediger. They can be especially useful for lead generation through building brand awareness and generating backlinks that take users from social media platforms and third-party sites back to your brand’s main website. Their eye-catching visuals are perfect for social media, email newsletters and even other websites. Marketers can create infographics for a variety of reasons, using them to grab audience attention, educate viewers and drive engagement via multiple platforms. Infographics are an important component to any well-rounded content marketing strategy. Heavy on design and light on copy, infographics are among the most powerful visual components of content marketing. A good infographic will stand out from long-form copy as a more creative and engaging way to provide a topic overview, explain a process, display research findings, compare and contrast ideas, build brand awareness and more. These shareable graphics give data a visual facelift, using imagery, charts, icons and illustrations to present information in a way viewers can absorb in a matter of seconds. Venngage information designer Midori Nediger summed it up nicely with her own infographic definition: “Infographics are the perfect way to make dry, dense content engaging and digestible.” Infographics are visual representations of data and complex concepts that can be used in virtually any industry to cover pretty much any topic. Getting acquainted: What is an infographic?
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